Our filosofy

Gustav Innovation is about a lot of people working together and especially it is about you. We have been thinking a lot about you. What you like, what you need and what you feel. Of course we can never be sure what you think and feel but we have done our best. And this process has resulted in creating unique items like fjäder and SLÄNDA. Items that we hope will inspire you to go inside and listen to your self when asking questions like:

what is important for me?
what do I like to do?

We believe that asking this type of questions is of great importance for all of us. And making the answers visual on a piece of paper makes it a lot easier to understand what our lives are all about.

Latest news

Gustav Innovation and LAMY
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We are very happy and proud to announce that LAMY has chosen Gustav Innovation AB as exclusive distributor for Sweden.

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New website
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We decided quite some time ago to update our website and finally it is ready. We wanted to renew the design but the main reason was to create a site that is easier to navigate still holding all the information that our customers and other visitors are asking for.

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PEN WORLD magazine: Pens for people
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This article describes the history of Gustav Widström and Gustav Innovation in detail.

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